Jeff Lind

Jeff Lind

Caterpillar

Strategy/Innovation - Senior Program Manager

For 37 years, Jeff has served internationally across functions, including new product
development, marketing and product support. He drove digital transformations
including:

• use of product simulators for operator training and sales enablement.
• use of digital product renderings across on/off line channels (catmrg.com).
• web-based product & data visualization.

Jeff is championing a cross-functional graphics pipeline (engineering-to-customer) to
enable customers to configure, explore, operate and even service virtual 3D models,
improving knowledge transfer at touch points around the experience lifecycle. Jeff scans
the tech horizon for disruptive innovation opportunities to leverage 3D product content.
He blogs (internally) on visual CPQ, XR, AI, IoT, UAV, AM, Autonomy, Mobile, Smart
Wear, etc.

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